Facebook Communication Guide

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

The Gift Goes On Graphics

View and download graphics that you can use on your Facebook page!

Below is a list of ways you can begin engaging your community for The Gift Goes On. Be sure to tag #YourGiftGoesOn and mention @EssentiaHealthFoundation in your posts!

Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Use #hashtags. Whenever you share information, include #YourGiftGoesOn to further spread the word. Show that you are a part of The Gift Goes On by using the hashtag in all of your posts.

Tell everyone that your Essentia Health Foundation is hosting The Gift Goes On. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of The Gift Goes On so that they can be reminded as the campaign gets closer AND see who else is participating. Also, tell people to invite others.

Sample Facebook Posts

  • Save the date: The Gift Goes On is September 18 to 22! You can be part of the celebration by giving to support key projects at [FOUNDATION NAME]. Visit https://www.thegiftgoeson.org to find out more. #YourGiftGoesOn @EssentiaHealthFoundation

  • The real success of The Gift Goes On will not be how much money we raise—but the tremendous impact those dollars will have when [FOUNDATION NAME] puts them to work! Join the giving from September 18 at https://www.thegiftgoeson.org. #YourGiftGoesOn @EssentiaHealthFoundation

  • Let’s show our community that we are full of generosity! From September 18 to 22, help us celebrate The Gift Goes On and continue [EXPLANATION OF MISSION]. #YourGiftGoesOn @EssentiaHealthFoundation

  • I'm so excited to support The Gift Goes On! You can support key projects at [FOUNDATION NAME] by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating from September 18 to 22. #YourGiftGoesOn @EssentiaHealthFoundation

  • From September 18, give where your heart is! To support my fundraiser for The Gift Goes On, go to [LINK TO FUNDRAISER PAGE]. #YourGiftGoesOn @EssentiaHealthFoundation